01 / MARKET
Enter & launch
Build a winning market proposition.
- Market entry and go-to-market strategy
- Product, pricing and offer positioning
- Volume planning and launch readiness
European automotive advisory & execution
From strategy
to execution.
Senior European automotive advisory with hands-on execution. Commercial clarity, operational discipline and leadership that moves the business forward.
ZÜRICH / EUROPE
MARKETNETWORKCOMMERCEEXECUTION
01 / WHAT WE DO
Four pillars.
One mission.
From market ambition to measurable delivery. We connect commercial strategy with the teams, processes and decisions needed to make it happen.
02 / NETWORK
Build & optimise
Create distribution that performs.
- Importer and distributor selection
- Dealer network design and development
- Retail formats and network performance
03 / COMMERCE
Grow & perform
Turn commercial ambition into results.
- Sales operations and funnel management
- D2C, agency and fleet channels
- Residual values and remarketing
04 / EXECUTION
Lead & deliver
Bring senior leadership into action.
- Fractional Commercial Director
- Interim commercial leadership
- PMO and hands-on launch management
OUR DIFFERENCE
Advice that
moves the
business.
Not just a roadmap. One accountable partner bringing senior commercial experience, cross-market perspective and direct involvement in implementation — embedded alongside your teams when it matters most.
02 / HOW WE ENGAGE
The right support.
At the right moment.
Clarity for the next move.
A focused assessment, strategic roadmap or commercial workstream to support a critical decision or growth opportunity.
Experience inside the team.
Senior commercial capacity integrated into your organisation to accelerate delivery and strengthen day-to-day execution.
Ownership when it counts.
Hands-on leadership of a transition, launch or performance agenda — with clear accountability from plan to implementation.
03 / WHO WE WORK WITH
Built for the
automotive
business.
PULPIT AUTOMOTIVE supports automotive organisations across Europe with commercial strategy, distribution expertise and practical execution.
Senior automotive commercial experience. Cross-market perspective. A pragmatic focus on decisions, teams and results.
OEMs ↗
Importers ↗
Distributors ↗
Automotive retail organisations ↗
04 / START A CONVERSATION
Let's turn ambition
into action.
Planning a market launch, redesigning your network or strengthening commercial execution? Let's discuss the challenge and the support that fits.